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Art Direction
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Creative concepting
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Website heros
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Print catalog products
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Social media
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E-commerce
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​Product videos
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Promotional campaigns
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Animated GIFs
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Packaging
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Advertising
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Amazon listings
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Product Photography
Supreme B2B Pro AV Product Heroes
When Liberty Wire & Cable changed its name to Liberty AV Solutions to better encompass their position as a leader in the Pro AV industry, ​I revitalized their product images by meticulously re-photographing hundreds of AV cables, connectors, and devices in intricate details.
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Their previous product photos were low-resolution at inconsistent sizes with insufficient lighting, and many were shot on varying blue shades of paper.
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Utilizing my professional photo studio and shooting with stack-focusing for macro details, each photo was then touched up, the background was removed, and the super-high resolution made them versatile for sharp large print formats and downsizing for web use.
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AFTER
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The photography overhaul provided customers with a clear view of product quality, structure, texture, and striking details.
This immediately boosted online sales by 300% and set a new photography standard in the B2B Pro AV industry.
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The bulk cables alone consisted over 250 SKU's, and the entire catalog contained over 1,000 Pro AV products including connectors, network and distribution devices, plates and panels, tools, HDMI cables, and many more.
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Montage of some of the overall product mix.
Fiber Termination Kit Photography & Video
Along with the Fiber Termination kit product photography, I produced the B2B tutorial video with the company's product engineer to demonstrate how to use the kit step-by-step.
This included direction, 2-camera filming, lighting, audio, editing, title graphics, b-roll with the product photographs, and post-production.
Photography, Packaging, & Overview Video
As part of a promotion to showcase this cable reel box system and hand truck offering, I seamlessly integrated my different skills in packaging design, photography, and video.
Once the newly designed cable boxes were delivered, I photographed them and the hand truck, then produced a video to demonstrate how the system works together.
Short excerpts from the product overview video.
Assistive Listening System Launch
Media Vision needed a suite of product photography images and branded marketing collaterals created for their custom-manufactured ALS system.
As their creative director and multimedia designer, I leveraged my diverse skillset in Pro AV product photography and marketing to create a cohesive brand and collateral package from concept to delivery.
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The products were photographed in detailed high resolution and at different angles to allow for versatile placement on the website and in the print and digital collaterals.​
Examples of the branding and collaterals I created with the product photography. See the entire case study here.
