Branding & Design

Creative direction
Logo identity
Design systems

Brand guides
Social media templates
Digital graphics

Video styling / bumpers
Website art direction
Photography

Print and packaging
Tradeshow / exhibit design
Presentation templates

Select Logo Designs

TRUE WIND CAPITAL FINANCIAL SERVICES

A Cohesive Brand Upgrade

True Wind Capital, a prominent technology-focused private equity firm, had been operating with a basic brand identity that did not reflect their unique market position or ambitious growth trajectory.

Collaborating closely with their COO, a former Executive VP at GoDaddy, I transformed their brand identity into a scalable visual ecosystem that positioned them for continued growth in the competitive private equity landscape.

Deliverables:

Creative Direction
Business card, letterhead, email signature
Expanded color palette
Brand guide
Company PowerPoint template
Social media template
Website art direction
Custom illustrations and animations

Working with existing logos

True Wind retained their previous investment in their existing logo and wordmark which had already been trademarked.

My role was to develop a cohesive brand identity system with these existing logos.

Brand Guide

Website Art Direction and Custom Animation

Collaborating with a freelance web designer and developer, we created a standout website with custom illustrations and animations to set them apart in the industry, creating a memorable experience that aligns with their core messaging.

Business Package

Social Media Branding

Presentation Template and Customized Illustrations

TRUE-WIND-PRESENATION-MOCKUP-PERSPECTIVE-AdobeStock_675326375.jpg

MEDIA VISION THE CONFERENCE COMPANY

Product Launch Branding with 360º Multimedia Collaterals

Media Vision needed a complete set of marketing collaterals created from scratch within a short timeframe. It required a wide range of design skills from digital and print to video, photography, and overall creative direction.

As a creative director and multimedia designer, I leveraged my diverse skillset in A/V product marketing and branding to create all of the marketing collaterals for the product launch, from concept to execution.

Deliverables Include:

Branding, creative direction, tagline messaging
Product photography
Video production
Print collaterals
Digital graphics & social media
Website landing page & email announcement
Sales presentation deck
Packaging & illustration
Trade show booth

See Full Case Study

ENCHANT ENERGY

A Bold Rebrand: Corporate Vision Meets Community Spirit

Enchant Energy is a clean energy company based in New Mexico. They sought a professional and dynamic rebrand that would resonate with corporate investors while retaining an element of relevance for the local community.

The logo brand icon was inspired by the mechanical engineering aspect of removing air particles and storing them underground with a symbol created from the two E's in their name. Blues from the vivid New Mexico sky are incorporated along with photography from the beautiful landscapes around the community throughout the collaterals.

Deliverables:

Logo identity/colors, fonts, brand guide
Business package collaterals
Capabilities presentation
Company PowerPoint template
Website art direction
Photography art direction
Swag concepts

See Full Case Study

Company Presentation Template

Logo BEFORE Rebrand

Logo AFTER Rebrand

Business Package

Swag

Presentation Deck BEFORE Rebrand

Presentation Deck AFTER Rebrand

Website BEFORE Rebrand

Enchant-before-and-after_sidebyside_edit

Website AFTER Rebrand

Website Art Direction

SaaS Startup:

Branding on a Budget

KUDO is an award-winning SaaS cloud platform for streaming multilingual meetings and events from around the world utilizing both human interpreters and AI technology.

As a new a start-up with no existing branding, they needed a quick and budget-friendly logo identity. I created a small but powerful branding package with a custom logo inspired by flags from around the world. It got them launched and helped to raise $27 Million in funding.

KUDO was honored as one of TIME Magazine's best inventions of 2021 and is now partners with companies such as Microsoft Teams, Zoom, and Adobe Connect.

Deliverables:

Logo design
Business cards
PowerPoint sales deck
Website art direction
Promotional SWAG concepts

Liberty Branding

A Scalable B2B Rebrand Engineered for Growth

Liberty AV Solutions emerged from Liberty Wire & Cable, evolving into a comprehensive AV infrastructure powerhouse. This transformation demanded a complete overhaul of their multimedia marketing assets.

The challenge was to create a cohesive and efficient design system adaptable to hundreds of products, from small connectors and bulk cable to larger-scale networking devices and equipment racks.

To achieve this, I overhauled the product photography and developed strategic, modular design frameworks that allowed seamless integration of new products into branded, templates ensuring consistency and efficiency across both print and digital platforms.

The new logo was supplied by Liberty's parent company, WESCO International. I was tasked with developing the new rebranding around it and creating 100's of multimedia marketing collaterals from concept to execution.

Deliverables:

Creative direction
254-page print catalog with over 750 products
32-page product guides
Product flyers and data sheets
8-page brochures
Product photography
On-site warehouse facility photography
Digital and website graphics
Video production
PowerPoint presentation decks
Business cards and letterhead
Packaging design
Tradeshow booth design
Website art direction

Product flyers

Package design

254-page catalog design and product photography

32-page product guide design

16-page brochure design

Product photography

As part of the rebrand, I art directed and photographed 100's of AV products, achieving hero-quality pictures optimized for versatile use from catalogs and large-scale printing to e-commerce websites and digital graphics.

The photographs are published by dozens of companies that carry Liberty's products including B&H Photo, Sweetwater, AV-IQ, Full Compass, WESCO International, and AVI-SPL.

Additional images can be viewed here on my product photography page.

Tradeshow booth planning, design, and on-site buildouts

Designing for the annual trade show events utilized my full skillset as a multimedia designer to build successful event spaces for Infocomm, CEDIA, ISE International, and a variety of small roadshows.

For the booth construction, I sourced a reconfigurable truss system and finishing materials from manufacturers.

I designed multiple print and digital collaterals, and created video loops for the flatscreen displays.

Additionally, I custom-built product displays and assembled the entire structure on-site with the marketing team and company volunteers.

Retractible banner design

3D design booth concept rendering

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3D design booth concept rendering

Actual booth at tradeshow convention

Actual booth at tradeshow convention

For each event I documented every aspect of the booth construction and created a 20+ page manual with detailed color-coded instructions.

This provided the team with clear instructions to ensure an efficient, streamlined building process.

Quick video clips of the building process

A Fresh Identity for a Leading Law Firm

Getnick Law, a premier boutique firm representing whistleblowers and commercial clients, has recovered over $1 billion for their clients and for the government.

After changing their name from "Getnick & Getnick" to "Getnick Law," they needed an updated logo and website to reflect the new name and their deep expertise in complex investigations and litigation.

I created their new logo identity and led the overall art direction of the website redesign. The chosen logo design integrates the "G" and "L" of their name, symbolizing Getnick's expertise in guiding clients through legal complexities.

Deliverables: